Anthony Lietart
Art Director at PROXIMITY BBDO
Boulogne Billancourt Cedex, Frankreich
Titel#SoyonsHumains
Agentur
Kampagne #SoyonsHumains
Werbende Fondation Abbé Pierre
Marke Fondation Abbé Pierre
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 12
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment.
They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in.
 
To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere.
People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday.
 
Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments).
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Tonproduktion La Maison de Production

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