DFS - "Great Brits"

krow Communications

krow Communications London, Großbritannien

9653

Marke: DFS
Länder: Großbritannien

Werbende: DFS

Titel	Great Brits
Agentur	krow Communications
Kampagne	Great Brits
Werbende	DFS
Marke	DFS
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 8
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Story	the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.
Philosophie	Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.
Medientyp	Fernsehen
Länge	30 seconds
Redaktionsbüro	Big Buoy
Tonstudio	Jungle Studios
Musik	Finger Music
Produktionsfirma	Outsider
Post-Produktion	The Mill London
Executive Creative Director	Nick Hastings
Creative Director	Darryl George
Creative Director	Jon Mitchell
Etat-Planer	Aileen Ross
Kaufmännischer Geschäftsführer	Blake Armstrong
Etatdirektor	Felicity Pelly
Account Executive	Camilla Renny-Smith
Head of TV	Emma Rookledge
Agency Producer	Davina Hickson
Regisseur	Pedro Romhanyi
Filmproduzent/Produzent	Gareth Francis
Direktor Fotografie	Tat Radcliffe
Direktor Fotografie	Ray Coates
Cutter	Sam Bould
Post-Produktion	Richard Hawkins
Kolorist	James Bamford
Sounddesigner	Owen Griffiths
Agency Producer	Kate Bailey