| Titel | Change the Ref: 3D Activist |
| Agentur | Alma |
| Kampagne | 3D Activist |
| Werbende | Change the ref |
| Marke | Change the ref |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 10 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | As of October 25, 2018, #GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns. With 3D printers, getting a gun can be as easy as downloading it. “These dangerous devices can be made on demand, can bypass security checkpoints undetected, and have no serial number, thus making the guns untraceable,” explains Manuel Oliver, Joaquin’s father, and founder of the Change the Ref organization bringing the project to life with the help of ALMA Advertising Agency. Using the same tool that prints these firearms, the statue is a life-sized printed replica of Joaquin holding a flower – a touching nod to the bouquet he was holding as he died which were a Valentine’s Day gift for his girlfriend. The statue will be wearing a pin, which can be scanned from any smartphone and leads to a site collecting petition signatures to demand regulation on 3D guns. The activation also encourages visitors to sign up to vote ahead of the November 6th midterm elections and fight to get rid of over 30 pieces of legislation against gun control. “It’s an unfortunate reality that these sneaky, deadly weapons exist,” says Iu La Lueta, ECD of Content on the ALMA team. “But we’ve found a way to fight back with their own tools.” “We’re hoping that by bringing Guac back, we can motivate citizens to make some real change,” explains Virgilio Flores, Creative Director on the ALMA team. You can join Guac in Times Square on October 25th from 9-3pm and support the protest. Next, the activist will be available to join other protests fighting for gun control representing all the people behind him. You can also follow the work of Joaquin’s parents, Manuel and Patricia Oliver, through their foundation at ChangeTheRef.org. To view more of Alma’s work, visit www.AlmaAd.com, or follow their social accounts at @AlmaAgency. |
| Medientyp | Case Study |
| Länge | |
| Creative Chairman/Ceo | Luis Miguel Messianu |
| Co-President/Chief Creative Officer | Alvar Suñol |
| Svp/Operations | Michelle Headley |
| Executive Creative Director/Content | Iu La Lueta |
| Executive Creative Director | Monica Marulanda |
| Creative Director | Virgilio Flores |
| Stellvertretender Creative Director | Jonathan Garcia |
| Texter | Humberto Maldonado |
| Executive Producer | Jay Rivera |
| Producer | Victoria Marichal |
| Business Affairs Manager | Marinet Quinones |
| Creative Manager | Katia Quinones |
| Communications Manager | Tatiana Seijas |
| Communications Coordinator | Elizabeth Vidal |
| Supervisor Senior Translator/Proofreader | Ana Banos |
| Translator/Proofreader | Clara M. Lyzniak |
| Translator/Proofreader | George Rabel |
| Studio Executive Producer | Yeyo Marquez |
| Studio Senior Producer | Jennifer O. Eirea |
| Editor | Timothy Downing |
| Editor | Pablo Colella |
| Editor/Conform/Gfx | David Becerra |
| Executive Producer | Alberto Farinas |
| Audioingenieur | Raul García |
| Composer | Alex Mor |
| Customer Relations | Erick Casanova |
| Project Manager | Alex Ayers |
| Project Manager | Michael Ruddy |
| Founder | Max Friefeld |
| Technician | Kevin Falloon |
| Technician | Zachary Britt |
| Director | Rob Stanton-Cook |
| Executive Producer | Elliot Lucas |
| Local Producer | Pablo Pytlowany |
| Direktor Fotografie | Billy Peña |
| Production Manager | Matt Van Asche |
| Assistant Camera Operator | Albert Gelabert |
| Production Assistant | Ricky Méndez |
| General & Electric | Tony Font Jr |
| Sound Operator | Mike Harvey |
| Fotograf | Claudio Napolitano |
| 3D Animator | Pedro Esteban Slaibe |
| Unique Imaging Printing | Joseph Dibono |
| Director Of Photography | Umit Gulsen |
| Sound Operator | Gregory Breazaela |
| Production Assistant | Eli Swenson |
| Camera Operator | Jonathan Delgado |
| Sound Operator | Mauricio Paiz |
| Production Assistant | Rodrigo Londoño |
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