José Filipe Gomes
Creative Director at INNOCEAN Berlin
Berlin Area, Germany, Deutschland
TitelDog 1
Agentur
Kampagne Kia Forward Collision-Avoidance Assist
Werbende Kia Motors
Marke Kia Forward
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 7
Geschäftsbereich Autozubehör & Services
Story When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Philosophie To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Problem When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.
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