Enrico Gervasi
Milan, Italien

Enrico Gervasi Veröffentlichungen

Pope Francis - a promising brand

09 April 2013
The Church has always understood the power of branding. As you know, a great brand name expresses in a nutshell the DNA of a range of products, services and experiences. The Catholic Church requires t...

Let’s stop selling the Colosseum

15 November 2012
In June we heard the judgement of Cannes: Italy had won 18 Lions. Immediately a celebratory choir rang out: "This year we were promoted. The trend has been reversed." Everybody was happy, including t...