Jonathan Buffard

Jonathan Buffard

Social Media Marketing Director at Laureate Online Education
Amsterdam Area, Netherlands, Niederlande


My academic and career path have taken me through various fields and specialties. The one constant has been my dedication to self-improvement and my insatiable intellectual curiosity which has kept me honing my skills and learning new ones. Because the Internet is in constant motion, a successful Digital Marketer has to constantly adapt and innovate oneself and one's work.

I've applied my academic training in Public Relations and International Relations to my knowledge and passion for all things Internet, to give me a deep understanding of Digital Marketing and the online experience.

My experience in digital fundraising has been rewarding. In no other field are we asked to do more with less. With extremely limited budgets we are asked to create an immediate turnover. These are lessons that can be applied to all fields of Digital Marketing, but that can only be learned in this context. Only by learning from trial and error, constantly innovating, and staying ahead of the curve, can we successfully stand out in an increasingly congested digital reality.


Social Media Marketing Director
Laureate Online Education
September 2014 - Derzeit hier (6 Jahre)
Developed the strategic plan for social marketing; including the identification of optimal platforms and resources needed to achieve business goals. Accountable for meeting business objectives: engagement, community growth, brand reach, inbound traffic, leads and conversions. Managed University of Liverpool Online, University of Roehampton Online, University of Miami Online, and Walden International social networking team and sites. Lead the development and management of the social content strategy. Acted as a liaison within the organization to engage subject matter experts to develop appropriate content for our customers. Established relevant KPI’s, monitored and measured the success of community engagement, published performance reports. Collaborated with internal innovation and technology partners to continuously test and land new features in the online community. Coordinated the development of cross channel marketing and social media campaigns with vendors and internal key stakeholders.
Creative Director
October 2013 - October 2017 (4 Jahre)
Das Pulpo, una agencia de Marketing Digital sin parangón.Das Pulpo - Spanish flavour + German efficiency. A digital agency like no other.
Digital Marketing and Fundraising
Accion contra el Hambre
April 2011 - September 2014 (3 Jahre 5 Monate)
In charge of all online activity for Action Against Hunger, including: project management, fundraising campaigns, branding campaigns, email marketing, SEO, SEM, remarketing, social media, budget management, strategy planning, graphic design, as well as managing relations with both internal and external providers. The work done is very results-oriented, with strict, quantifiable objectives.
Growth Hacking and Digital Marketing Consultant
October 2012 - February 2013 (4 Monate)
Growth hacking consultant with the objective of optimizing SEO, SEM, and Social Media campaigns to increase registered users. Trained internal teams in link-building, content creation, and AdWords and Facebook ads optimization. Improved onsite SEO and helped conduct a public relations campaign through PRNewswire and other press release distribution services.
Web Project Manager
IE Business School
November 2009 - March 2011 (1 Jahr 4 Monate)
Organized the university's Social Media channels to provide a coherent presence across all channels. Was featured in Financial Times as one of the Business Schools that did it best in Social Media, way before it became the industry norm. Was project manager for the new website of IE University. Managed relationship with web agency, making sure that all internal stakeholders were successfully represented on the new website. Also handled Eduportal budget, and managed vendor relationships to increase lead generation.


Master of Business Administration (M.B.A.)

2015 - 2018 (3 Jahre)

Digital Marketing

2010 (1 Jahr)


2002 - 2006 (4 Jahre)

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