| Titel | How We Roll |
| Agentur | Cummins & Partners |
| Kampagne | How We Roll |
| Werbende | Asahi Premium Beverages |
| Marke | Woodstock Bourbon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 2 |
| Geschäftsbereich | Getränke |
| Slogan | In Woodstock Kentucky, we found the more we trun our American Oak barrels, the better the bourbon tastes |
| Story | This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Australien |
| Post-Produktion | The Butchery |
| Werbeleiter | Kate Dowd |
| Werbeleiter | Kelly Jones |
| Chief Executive Officer (CEO) | Sean Cummins |
| Executive Creative Director | Jason Ross |
| Texter | Chris Mellish |
| Art Director | Aaron Lipson |
| Geschäftsführer | Chris Jeffares |
| Etatdirektor | Hayden Isaacs |
| Etatdirektor | Damiano Dipietro |
| Kundenbetreuer | Jessica Chamberlain |
| Agency Producer | Susannah George |
| Medienplaner | Media |
| Media Director | Tom Johnson |
| Produktionsfirma | Guilty |
| Filmproduzent/Produzent | Jason Byrne |
| Regisseur | Tony Rogers |
| Direktor Fotografie | Shelley Farthing-Dawe |
| Post-Produktion | The Refinery |
| Tonstudio | Flagstaff Studios |
| Ton | Paul Le Couteur |
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