|Agentur||McCann Health Brazil|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Gesundheits- und Pharmazeutische Produkte|
|Slogan||The nature has science that science itself doesn't know|
|Story||Situation - The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.Solution - To demystify this prejudice that still exists, we use the microscopic view of leaves, flowers, tree trunks, that is, everything that comes from nature, to take the deeper look that science is capable of. For this we created the concept: Nature has science that science itself did not know. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.|
|Medientyp||Presse & Publikationen|
|Creative Director||Alessandra Gomes|
|Art Director||Eduardo Basque|
|Global Account Leader||Ana Padinha|
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