Missing People - "Please Turn Your Phone On"

BBH

BBH London, Großbritannien

Awards

11369

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Missing People
Länder: Großbritannien

Werbende: Missing People

Titel	Please Turn Your Phone On
Agentur	BBH
Kampagne	Please turn your phone on
Werbende	Missing People
Marke	Missing People
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 5
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	The film shows a young boy’s emotional struggle as he attempts to make a phone call, we believe, to his mother who we see trapped in blank misery as she waits for the day that he’ll return. The boy finally manages to make “the call” and at the point where we hear a woman’s voice answer “hello”, the film freezes and the audience is invited to dial a number to hear the conversation. Those who phone the number hear an exchange between the boy and the charity; he asks to let his mum know he is okay. Those who don’t call will view the film in poignant silence. The film closes hopefully as the voiceover plays: “Our free, confidential phone service helps those who go missing safely reconnect. We are Missing People”
Philosophie	The campaign focuses on the charity’s phone service which enables those who are missing to safely reconnect with their families.
Medientyp	Fernsehen & Kino
Texter	Matthew Tassell
Art Director	Emma Castagno
Werbeleiter	Clare Cook
Werbeleiter	Ross Miller
Werbeleiter	Martin Houghton-Brown
Art Supervisor	Mark Reddy
Creative Director	Nick Allsop
Produzent	Michelle Kendrick
Team Director	Victoria Blackmore
Strategic Business Lead	Ann Marie Costelloe
Strategy Director	Debra Ladd
Produktionsfirma	SomeSuch and Co.
Regisseur	Ben Strebel
Produzent	Lucy Kelly
Direktor Fotografie	Ben Kracum
Post-Produktion	The Mill London