Pinacoteca Art Museum of São Paulo - "PinaTracks"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brasilien

20495

Marke: Pinacoteca Art Museum of São Paulo
Länder: Brasilien

Werbende: Pinacoteca Art Museum of São Paulo

Titel	PinaTracks
Agentur	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Kampagne	The São Paulo Pinacoteca
Werbende	Pinacoteca Art Museum of São Paulo
Marke	Pinacoteca Art Museum of São Paulo
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 1
Geschäftsbereich	Festivals, Museen
Philosophie	SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br.
Medientyp	Interaktiv
Länge	131 seconds
CCO	Fábio Fernandes
Creative Director	Eduardo Lima
Creative Director	Theo Rocha
Creative Director	Marcelo Ribeiro
Head of Art	João Linneu
Creative	Rafael Beretta
Creative	Thiago Carvalho
Creative	Eduardo Lima
Creative	João Linneu
Creative	Marcelo Almeida
Motion Graphics	Gisele Oshiro
Motion Graphics	Estevão Puggina
Account Supervisor	Ricardo Forli
Account Supervisor	Andrea Almeida
Account Supervisor	Florencia Lear
Account Supervisor	Valéria Coutinho
Account Supervisor	Beatriz Altafini
Account Supervisor	Lívia Gdikian
Media	Maurício Almeida
Media	Fabiana Rodrigues
Media	Gabriela Vecchia
Planer	André Foresti
Planer	Gabriela Sanchez
Agency Producer	Giuliano Springhetti
Technology	Jefferson Russo
Technology	Marcelo Arteiro
Technology	Tiago Canzian
Director of Integrated Production	Juliana Hasegawa
Projektmanager	Bia Andreucci
Projektmanager	Beatriz Penino
Projektmanager	Vivian Mo
Projektmanager	Julia Martinussi
Sound House	Carbono
Voice Over	Romero Cavalcanti
Leiter Kundenkontakt	Paulo Vicelli
Leiter Kundenkontakt	Adriana Kunsch
Leiter Kundenkontakt	Patricia Ewald
Leiter Kundenkontakt	Ana Carolina Costa