Titel | #NotJustACadburyAd |
Agentur | Ogilvy India |
Kampagne | #NotJustACadburyAd |
Werbende | Mondelez International |
Marke | Cadbury Celebrations |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
Story | Diwali is the festival of lights. But last year the pandemic adversely affected the economy, dampening the festivities. Everyone needed a little help to get back on their feet, especially the small local stores. So we launched #NotJustACadburyAd where we didn’t just advertise for ourselves but thousands of small businesses. We mapped local stores across India through their pin codes and geo-targeted the customized ads promoting these stores locally. The AI created thousands of versions of the same ad resulting in the first ever hyper-personalized ad. This prompted every viewer watching the ad to support their local stores, thus making everyone’s Diwali happier and sweeter. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Sukesh Nayak |
Chief Creative Officer | Kainaz Karmakar |
Chief Creative Officer | Harshad Rajadhyaksha |
Executive Creative Director | Neville Shah |
Creative Director | Hemant Sharma |
Creative Director | Sagar Jadhay |
Direktor Strategische Planung | Ganapathy Balagopalan |
Planning Director | Prasidh Dalvi |