Tomek Baginski
Director at Platige Image
Warsaw, Polen
TitelNext-Gen Lionel Messi
Agentur
Kampagne It Just Got Real
Werbende Electronic Arts Inc.
Marke EA SPORTS™ FIFA14
PostedNovember 2013
Geschäftsbereich Videospielekonsolen
Story This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes.
We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body.
The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple.
Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen.
It just got real. 
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Executive Creative Director
Executive Creative Director
Creative Director
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Creative Director
Art Director
Texter
Produktionsleitung
Produktionsleitung
Filmproduzent/Produzent
Filmproduzent/Produzent
Strategieplaner
Etatdirektor
Etatdirektor
Kundenbetreuer
Projektmanager
Kaufmännischer Geschäftsführer
Produktionsfirma
3D-Grafiken
Audio
3D-Zeichen Assembly Films
Regisseur
Direktor Fotografie
Filmproduzent/Produzent
Executive Producer
Cutter
Cutter
Tonstudio
Musik
Musik
Produktionsfirma Pivot Audio
Spezialeffekte
CG Supervisor
Filmübertragung
Kolorist
Post-Produktion
Post-Produktion

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