Titel | Next-Gen Lionel Messi |
Agentur | Wieden + Kennedy Amsterdam |
Kampagne | It Just Got Real |
Werbende | Electronic Arts Inc. |
Marke | EA SPORTS™ FIFA14 |
Posted | November 2013 |
Geschäftsbereich | Videospielekonsolen |
Story | This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Stink Films |
Redaktionsbüro | Whitehouse Post |
Post-Produktion | MPC LDN |
Werbeleiter | Todd Sitrin |
Werbeleiter | Jamie McKinlay |
Werbeleiter | Oliver Hughes |
Werbeleiter | Matt Mckie |
Werbeleiter | Dana Marineau |
Werbeleiter | Mark Evans |
Werbeleiter | Justin Shekell |
Executive Creative Director | Mark Bernath |
Executive Creative Director | Eric Quennoy |
Creative Director | Mike Farr |
Creative Director | Pierre Janneau |
Creative Director | Edu Pou |
Art Director | Ignasi Tudela Calafell |
Texter | David Smit |
Produktionsleitung | Erik Verheijen |
Produktionsleitung | Andrew Allen |
Filmproduzent/Produzent | Jaime Tan |
Filmproduzent/Produzent | Arnaud Ronquillo |
Strategieplaner | Ben Armistead |
Etatdirektor | Kirk Johnsen |
Etatdirektor | Nick Campion |
Kundenbetreuer | Kerstin Hagg |
Projektmanager | Janna Harrington Boesjes |
Kaufmännischer Geschäftsführer | Justine Young |
Produktionsfirma | Resn |
3D-Grafiken | Resn |
Audio | Resn |
3D-Zeichen | Assembly Films |
Regisseur | Tomek Baginski |
Direktor Fotografie | Stoeps Langensteiner |
Filmproduzent/Produzent | Andrew Porteous |
Executive Producer | Edward Grann |
Cutter | Adam Marshall |
Cutter | stephen dunne |
Tonstudio | Raja Sehgal |
Musik | Guy Amitai |
Musik | Messimorphosis |
Produktionsfirma | Pivot Audio |
Spezialeffekte | Franck Lambertz |
CG Supervisor | Carsten Keller |
Filmübertragung | MPC Amsterdam |
Kolorist | George K. |
Post-Produktion | Gerben Molenaar |
Post-Produktion | Jamie Loudon |