| Titel | Smith Dinner Menu |
| Brief | Smith is a restaurant that guarantees a new experience for regular customers as well as first-time visitors. It has an ever-changing menu and a collection of plates and cutlery from all over the world, so the odds of eating off the same plate twice are slim. This inspired a series of menus as eclectic as the tableware. The ever-changing newspaper menu has become a signature of the restaurant. For example, the brunch menu showcased raw items on the cover and delicious cooked dishes inside. |
| Agentur | Leo Burnett Toronto |
| Kampagne | Smith Restaurant + Bar |
| Werbende | Smith Restaurant + Bar |
| Marke | Smith Restaurant + Bar |
| Posted | November 2016 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | Smith is a restaurant that creates a unique experience for every new and returning visitor. They have an everchanging menu, and a collection of plates and cutlery gathered from all over the world. The odds of you eating off the same plate twice, are pretty slim. This inspired us to design a menu series that when combined became as eclectic as the plates you ate from. |
| Medientyp | Case Study |
| Chief Creative Officer | Judy John |
| Group Creative Director | Ryan Crouchman |
| Art Director | Dejan Djuric |
| Art Director | Lisa Greenberg |
| Designer | Dejan Djuric |
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