Titel | IKEA: Cook This Page |
Agentur | Leo Burnett Toronto |
Kampagne | IKEA: Cook This Page |
Werbende | IKEA |
Marke | IKEA Canada |
Posted | JunI 2017 |
Geschäftsbereich | Fachgeschäfte |
Story | The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Judy John |
Creative Director | Lisa Greenberg |
Group Creative Director | Anthony Chelvanathan |
Group Creative Director | Steve Persico |
Art Director | Anthony Chelvanathan |
Texter | Steve Persico |
Designer | Anthony Chelvanathan |
Grafiker | Robin Osmond |
Agency Producer | Franca Piacente |
Agency Producer | Alexandra Postans |
Agency Producer | Gord Cathmoir |
Agency Producer | Anne Peck |
Agency Producer | Carly Price |
Fotograf | Arash Moallemi |
Videographer | Jonathan Lajoie |
Cutter | David Nakata |
Etatdirektor | Allison Litzinger |
Etatdirektor | Emily Robinson |
Account Supervisor | Rebecca Simon |
Leiter Strategie | Brent Nelsen |
Gruppenplanungsdirektor | Tahir Ahmad |