Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, Kanada
TitelMuseum of Contemporary Art
Agentur
Kampagne Museum of Contemporary Art
Werbende Museum of Contemporary Art
Marke Museum of Contemporary Art
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Festivals, Museen
Philosophie Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently.

To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum.

The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
Medientyp Verpackung, Marke & Design
Länge
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Texter
Art Director
Design Director
Design Director
Designer
Designer
Illustrator
Developer
Agency Production Director
Agency Producer
Agency Producer
Agency Producer
Print Producer
Group Account Director
Group Account Director
Account Executive
Account Supervisor
Account Supervisor
Planner
Photographer

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