ENO - "Heartburn Face"

Publicis Brasil Comunicação

Publicis Brasil Comunicação São Paulo, Brasilien

2804

Marke: ENO
Länder: Brasilien

Werbende: Haleon

Titel	Heartburn Face
Titel (Originalsprache)	Cara de Azia
Agentur	Publicis Brasil Comunicação
Kampagne	Heartburn Face
Werbende	Haleon
Marke	ENO
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 7
Geschäftsbereich	Medikamente
Philosophie	The Eno brand launches the campaign “Cara de Azia” (“Heartburn Face”), starring one of the greatest memes of all time: András Arató, known as “Hide the Pain Harold”. After all, why this gentleman lives with that face for a decade? Could it be sadness, shyness, lack of charisma? The communication with films, mini-documentaries, digital activations in different formats reveals that Harold has Heartburn. The face of someone who suffers from this problem and doesn’t nothing to alleviate it. In the campaign, Harold takes Eno Fruit Salt to alleviate the most suffering smile on the internet all over the world. The initiative is signed by Publicis Groupe, which created a platform for the exclusive service of Haleon Brazil.
Medientyp	Fernsehen
Länge	30 seconds
Werbeleiter	Juan Katz
Werbeleiter	Andre Campos
Werbeleiter	Debora Kawa Levacov
Werbeleiter	Carolina Curi
Werbeleiter	Filipe Pena
Executive Creative Director	Daniel Ribeiro
Schauspieler	András Arató
Creative/Content Direction	Laura Azevedo
Creative/Content Direction	Ricardo Schreier
Creative/Content Direction	Cláudia Cecília
Art Director	Leonardo Azevedo
Art Director	Rafael Homor
Art Director	Victor Salioni
Texter	José Oliveira
Texter	Laura Azevedo
Texter	Ana Scala
Content Supervisor	Talitha Andrade
Executive Business Director	Lucas Rodrigues
Executive Business Director	Joanna Alencar
Business-Manager	Livia Toledo
Business Assistant	Eduardo Lopes
Project Leader	Nádia Mathias
Project Leader	Ana Gomes
Strategy Director	Rafael Fiorito
Strategy Manager	Flávia Novelli
Strategy Supervisor	John Oliveira
Strategy Assistant	Victoria Marcilio
Strategy Assistant	Aretha Santos
Media Director	Lucas Lima
Junior Media Director	Fabio Montenegro
Medienmanager	Piero Rossi
Medienmanager	Andre Pollner
Media Supervisor	Juliana Jardim
Media Coordinator	Bruna Leite
Media Assistant	Luis Tomazela
Produktionsleitung	Renata Sayao
RTV	Luize Oliveira
RTV	Edivania Coimbra
Produktionsfirma	Surreal Hotel Arts
Chief Operating Officer (COO)	Cris Chacon
Executive Producer	Milena Trindade
Produktionsleitung	Lu Martins
Chief Creative Officer	Carlão Busato
Creative Director	Deia Matos
Creative Development	Alex Ulhoa
Creative Development	Victória Isabela da Silva
Creative Development	Sol Ômigra
Herstellungsleiter	João Avena
Herstellungsleiter	Ale Borzani
Executive Assistant	Buba Kore
Coordinating Assistant	Ana Alegretti
Coordinating Assistant	Bruna Brito
Coordinating Assistant	Beatriz Prado
Direktor Fotografie	Alex Akira
Regisseur	Carlão Busato
Regisseur	Luigi Parisi
Art Director	Patricia Pereira
1st AD	Ju Cretela
2nd AD	Elis Manukian
Production Direction	Lu Oppido
Produktionsassistant	Kika Fonseca
Produktionsassistant	Sara Serra
Art Producer	Betinho Baeta
Art Producer	Priscila Zanini
Kostüme	Giovanna Moretto
Art Direction Assistant	Mariana Pesce
Art Direction Assistant	Priscila Zanini
Casting Producer	Alice Wolfenson
Casting Producer	Neto Avena
Location producer	Tati Setton
Head of Post-Production	Bruno Melo
Post Production Assistant	Leandro Ferreira
Endbearbeitung	Murillo Moura
Cutter	Jon Kadocsa
Post-Produktion	Warriors VFX
Kolorist	Acauan Pastore
Audio-Postproduktion	Jamute
Executive Sound Producer	James Feeler
Produzent	James Feeler
Produzent	Marcos Vaz
Produzent	Leck Gomes
Sound Engineer	Fernanda Galetti
Sound Engineer	Otávio Bertolo
Sound Engineer	Rafael Laurenti
Attendance	Kiki Eisenbraun
Attendance	Sabrina Geraissate
Attendance	Érika Santana
Coordination	Juliana Zuppo
Coordination	Leo Vieira