Elizabeth Dias
Art Director at Ogilvy India
Mumbai, Indien
Titel#GodSaveTheOcean
Agentur
Kampagne #GodSaveTheOcean
Werbende Sprouts Environment Trust
Marke Sprouts Environment Trust
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 2
Geschäftsbereich Umwelt & Ökologie
Philosophie The Ganesha festival is one of India's most celebrated festivals, during which millions of Ganesha idols are immersed in the sea as per tradition. However, most of these idols are made of toxic materials like PoP, lead, zinc and mercury, which pollute the sea and kill the fish. To counter this, we created innovative Ganesha idols out of vegetarian fish food. So these idols don't pollute the sea, and are consumed by the fish instead. 
Medientyp Case Study
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