Titel | #GodSaveTheOcean |
Agentur | Ogilvy India |
Kampagne | #GodSaveTheOcean |
Werbende | Sprouts Environment Trust |
Marke | Sprouts Environment Trust |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 2 |
Geschäftsbereich | Umwelt & Ökologie |
Philosophie | The Ganesha festival is one of India's most celebrated festivals, during which millions of Ganesha idols are immersed in the sea as per tradition. However, most of these idols are made of toxic materials like PoP, lead, zinc and mercury, which pollute the sea and kill the fish. To counter this, we created innovative Ganesha idols out of vegetarian fish food. So these idols don't pollute the sea, and are consumed by the fish instead. |
Medientyp | Case Study |
Länge | |
Creative Director | Rajiv Rao |
Creative Director | Srreram Athray |
Creative Director | Elizabeth Dias |
Art Director | Farid Bawa |
Etatdirektor | Kunal Dangarwala |