Farah Saloojee
Assistant Agency Producer at Black River FC
Johannesburg, Südafrika
TitelDiversity
Agentur
Kampagne Diversity (2012)
Werbende Nando's
Marke Nando's South Africa
Datum der ersten Ausstrahlung/Veröffentlichung 2012 / 6
Produkt New Meals - Winter 2012
Geschäftsbereich Gastätte & Schnellgaststätte
Story For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer.
We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners.
Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations. 
Medientyp Zeitungsanzeige
Einreichungskontakt
Traffic Director
Strategieplaner
Strategieplaner
Etatdirektor
Texter
Texter
Art Director
Assistant Agency Producer
Agency Producer
Creative Director
Executive Creative Director

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