Volkswagen - "Coming Home"

Grabarz & Partner

Grabarz & Partner Hamburg, Deutschland

3212

Titel	Coming Home
Agentur	Grabarz & Partner
Kampagne	Raccoon
Werbende	Volkswagen
Marke	Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Autos
Philosophie	The film stars a “bestager” couple, which means 'best age', that end up in a big rush following a message on their smartphone. Featuring an unexpected and funny twist in the end, VW uses the campaign to advertise a new feature of the Golf on digital channels: the area notification. The story reads like a classical drama: a couple in the midst of stormy lovemaking get suddenly interrupted by a message on their phone. Their faces seem to read “Oh no, he’s coming!” What follows is a desperate attempt to get dressed in a big rush and eliminate all signs of their supposed adultery. But when the front door opens, it’s not the angry husband returning from home but their son: "Hello mum, hello dad - did you tidy up?". Together with agency partner Grabarz & Partner VW is using this piece of comedy to promote the Golf’s new Area notification feature on YouTube . The tool informs Golf owners when the car is entering or leaving certain areas at defined times of the day.
Medientyp	Fernsehen
Länge	47 seconds
Redaktionsbüro	Nightshift
Produktionsfirma	Soup Films
Director	Scott Pickett
Direktor Fotografie	Crighton Bone
Editor	Léo Gatelier
Post Production Company	Pirates 'N Paradise
Colour Company	Pippo Color
Music Company	MOKOH Music GmbH