Caroline-Melody Meyer
Kundenbetreuer at Wieden + Kennedy Amsterdam
Amsterdam, Niederlande
TitelGraffiti Général
Agentur
Kampagne Graffiti General
Werbende BETC
Marke BETC Digital
Datum der ersten Ausstrahlung/Veröffentlichung 2014
Geschäftsbereich Werbeagenturen
Slogan BETC Graffiti Général
Story BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online...
Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. 
Medientyp Case Study
Länge
Mehr Informationen http://www.graffitigeneral.com/
Ton
Executive Creative Director
Kundenbetreuer
Executive Creative Director
Kundenbetreuer
Kundenbetreuer
Creative Director
Kundenbetreuer
Texter
Kundenbetreuer
Kundenbetreuer
Art Director
Kundenbetreuer
Interaktive Entwicklung
Kundenbetreuer
Art Director
Art Director
Interaktive Entwicklung
Interaktive Entwicklung

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