Oreo - "Smile With Oreo"

Leo Burnett Indonesia

Leo Burnett Indonesia Jakarta , Indonesien

1669

Marke: Oreo
Länder: Indonesien

Werbende: Mondelez

Titel	Smile With Oreo
Agentur	Leo Burnett Indonesia
Kampagne	Smile with Oreo
Werbende	Mondelez
Marke	Oreo
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Kekse, Brot, Knäckebrot
Story	Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY.
Philosophie	Songkran, was an opportune time for OREO to reactivate it’s Stay playful platform and rebuild lost in- home consumption. The challenge though was despite reopening of the economy, the impact of Covid had taken away the smiles (happiness) from the land of smiles. OREO” as a catalyst of playful connections with its equity of the smiling cookie, a symbol of playfulness, wanted to encourage Thai people to get their ‘lost’ smiles back. With our “Smile with Oreo’ Campaign we aimed to make Thailand smile again during the most playful season in Thailand, the “Songkran Festival. Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY. An unique partnership with Tiktok to ccreate the platform’s first-of-its-kind smile challenge – #SmileWithOreo Working with LINE, we created stickers for chat
Problem	OREO despite years of presence in Thailand has not managed to win hearts of Thai people. Compounding our challenges, Co-vid had led to consumption drop by a huge 15% , with a share loss of -0.4pp vs YTD May’20, as well as the total Cookies Segment in Thailand also was suffering and showed a decline of -20%.
Medientyp	Social Media
Länge	116 seconds
Markt	Thailand
Werbeleiter	Nikhil Rao
Werbeleiter	Vikram Chandratrey
Werbeleiter	Leonita Fransisca
Werbeleiter	Alvin Miranda
Werbeleiter	Nattida Anuntnart
Werbeleiter	Tanat Anutrakulchai
Chief Executive Officer (CEO)	Sony Nichani
Chief Creative Officer	Ravi Shanker
Regional Business Director	Monideepa Nandi
Leiter Creative Group	Achmad Fauzi
Art Director	Chairul Maulana
Creative Teammitglied	Pingkan Lumanauw
Grafik-Designer	Rico Eksa
Head of Design	Tomohira Yanagihara
Designer	Daisuke Kimura
Designer	Yuki Akiba
Designer	Shigenori Ohara
Etat-Planer	Bilal Abdulrachman
Associate Account Director	Avisenia Qashashi
Projektmanager	Widya Kusumawati
Agency Producer	Anti Istianti
Produktionsfirma	Directors Think Tank
Regisseur	Carolyn Chon
Post	Two AM Music Studios Malaysia
Audio-Postproduktion	Tank3
Audio-Postproduktion	Two AM Music Studios Malaysia
Komponist	Two AM Music Studios Malaysia
Offline	Syed Aadlie
Post-Produktion	Syed Aadlie
Image Design	Chua Yun Wen
Grad	Katelyn Tan
Medienagentur	Spark Foundry
Medienplaner	Wanwisa Sutaepakul
Digital Planning Director	Kumar Prashan
Medienplaner	Daracha Thongtae
Post Production Supervisor	Ralph Ooi
Post-Produktion	Hafiza Yussaini
Motion Graphics Designer	Xin Yi Ang
Tonstudio	Fuse Family Pte Ltd
	Siti Nur
Projektmanager	Qianshu Cheng