Zusammenfassung
David has been around BVK for so long that he actually blends in with the agency's interior decor. Well, at least with the accumulation of baseball paraphernalia covering his office walls. But that's just because you'll often see him walking around the agency clad in his favorite ballplayer's jersey. As a 30-year fixture of media working at BVK, McCann Erikson, and Wells Rich Greene on a variety of clients, David has seen the evolution of media technologies. From traditional television, radio and paper-based publications to new digital and online media, David understand the potential and actual implications of all varieties of media. But that's not the most impressive thing about David. Nor is the fact that he can rattle off every stat from the past five years for each player on the Kansas City Royals. It's that he performs as both the player and the coach on BVK's media team, mamaging some of the most innovative media thinkers while working directly with the data team on analyzing the metrics for market selection, and then strategically placing the media buy himself.