SAAQ - "It Has To Stop"

LG2

LG2 Montréal, Kanada

9109

Titel	It Has To Stop
Agentur	LG2
Kampagne	It Has To Stop
Werbende	Société de l'assurance automobile du Québec (SAAQ)
Marke	SAAQ
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 1
Geschäftsbereich	Versicherung
Philosophie	The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping.
Medientyp	Internet-Film
Länge	50 seconds
Creative Vice President	Luc DuSault
Art Director	Vincent Bernard
Art Director	Jean Lafreniére
Texter	Andrée-Anne Hallé
Etatdirektor	Alexandra Laverdière
Kundenbetreuer	Camille Savard
Medienagentur	Touché! phd
Regisseur	Olivier Staub
Direktor Fotografie	Olivier Staub
Produktionsfirma	Great Guns USA
Produzent	Frederick Quintal
Ton	Sylvain Roux
Ton	Boulevard
Photography / Retoucher	Visual Box
Animation	Jean Marc Laurin
Visual Packaging	Shed
Animation	Shed