Titel | Teenager |
Agentur | LG2 |
Kampagne | It Has To Stop |
Werbende | Société de l'assurance automobile du Québec (SAAQ) |
Marke | SAAQ |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 1 |
Geschäftsbereich | Versicherung |
Philosophie | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
Medientyp | Presse & Publikationen |
Länge | |
Creative Vice President | Luc DuSault |
Art Director | Vincent Bernard |
Art Director | Jean Lafreniére |
Texter | Andrée-Anne Hallé |
Etatdirektor | Alexandra Laverdière |
Kundenbetreuer | Camille Savard |
Medienagentur | Touché! phd |
Regisseur | Olivier Staub |
Direktor Fotografie | Olivier Staub |
Produktionsfirma | Great Guns USA |
Produzent | Frederick Quintal |
Ton | Sylvain Roux |
Ton | Boulevard |
Photography / Retoucher | Visual Box |
Animation | Jean Marc Laurin |
Visual Packaging | Shed |
Animation | Shed |