| Titel | Boot or Bust |
| Agentur | McKinney |
| Kampagne | Boot or Bust |
| Werbende | Lenovo |
| Marke | Lenovo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 7 |
| Geschäftsbereich | Computers, PDAs & Rechenmaschinen |
| Philosophie | While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust. |
| Medientyp | Interaktiv |
| Executive Creative Director | Jonathan Cude |
| Etatdirektor | Lisa Hughes |
| Leiter Creative Group | Philip Marchington |
| Texter | Alex Saiz |
| Art Director | Rachel Marshall |
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