Titel | Boot or Bust |
Agentur | McKinney |
Kampagne | Boot or Bust |
Werbende | Lenovo |
Marke | Lenovo |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 7 |
Geschäftsbereich | Computers, PDAs & Rechenmaschinen |
Philosophie | While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust. |
Medientyp | Interaktiv |
Executive Creative Director | Jonathan Cude |
Etatdirektor | Lisa Hughes |
Leiter Creative Group | Philip Marchington |
Texter | Alex Saiz |
Art Director | Rachel Marshall |