| Titel | Corruption Converter |
| Agentur | FCB Brasil |
| Kampagne | The Corruption Converter |
| Werbende | O Estado de São Paulo |
| Marke | Estadao Digital |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective. |
| Medientyp | Internet-Film |
| Länge | |
| Chief Executive Officer (CEO) | Joanna Monteiro |
| Geschäftsführer | Fabio Simoes |
| Art Director | Rafael Beretta |
| Art Director | Andre Vervloet |
| Texter | Romero Cavalcanti |
| Produzent Grafik | João Albertini |
| Produzent Grafik | Diego Bischoff |
| Produzent Grafik | Daniela Fonseca |
| Produzent Grafik | Camila Galdencio |
| Art Buyer | Tina Castro |
| Art Buyer | Carol Silva |
| Art Buyer | Daniel Gonçalves |
| Projektmanager | Gerson Lupatini |
| Kreative Technologie | Victor Hugo Odo |
| Produzent Digital | UmStudio.com |
| Kundenbetreuer | Cris Pereira Heal |
| Kundenbetreuer | Anna Santana |
| Kundenbetreuer | Henrique Silva |
| Kundenbetreuer | Juliana Peralta |
| Kundenbetreuer | Renato Coelho |
| Cutter | Thiago Scalon Mineiro |
| Cutter | Dudu Doria |
| Fotograf | Antonio Brasiliano |
| Werbeleiter | Flavio Pestana |
| Werbeleiter | Marcelo Moraes |
| Werbeleiter | Marcela Dalla Torre |
| Creative Executive Director | Fabio Simoes |
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