Chance Bassett
Group Executive Producer at Craft NY
New York, Vereinigte Staaten von Amerika
TitelThe Field Trip To Mars
BriefGround-breaking virtual reality technology was used to make these youngsters feel as if their school bus was driving along the surface of the planet Mars. When the bus turned on earth, it turned on Mars. It transformed VR from an individual, closed experience into a shared one; while also educating kids about the “red planet” and reminding this world that Lockheed Martin is developing the technology that will take us to Mars.
Agentur
Kampagne The Field Trip To Mars
Werbende Lockheed Martin
Marke Lockheed Martin
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 6
Geschäftsbereich Freizeitparks & Zoos
Story These days, everyone is talking about space.Meanwhile, Lockheed Martin has been part of nearly every American mission to deep space. Even more, they’ve already built and tested the spaceship that will carry humanity to Mars for the first time.The mission is happening, soon. In fact, the first people to go to Mars are already in school today. So, to help inspire the generation that will actually go, we needed to make that mission feel real.VR was the best way to accomplish this. But traditional VR headsets isolate you and take you out of the moment. Instead, we turned a school bus into a single VR headset for an entire class of kids. When the bus moved, stopped or turned on Earth, the passengers experienced the same motion on Mars.We call it the first true group VR experience. And for those kids, it brought Mars to Earth.
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Chief Creative Officer
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Executive Creative Director
Agency Producer
Executive Creative Director
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