|Titel||How Do You Drive Your Coffee|
|Agentur||J. Walter Thompson Amsterdam|
|Kampagne||How Do You Drive Your Coffee|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story||MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.|
|Designer||Fâris van de Lisdonk|
|Texter||Jeena van der Heul|
|Art Director||Maarten Vrouwes|
|Art Director||Jeena van der Heul|
|Creative Teammitglied||Ben Goedegebuur|
|Creative Teammitglied||Jeena van der Heul|
|Executive Creative Director||Bas Korsten|
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