Richard Beerens
Digital Designer at J. Walter Thompson Amsterdam
Amsterdam, Niederlande
TitelHow Do You Drive Your Coffee
Agentur
Kampagne How Do You Drive Your Coffee
Werbende BMW
Marke Mini
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kleinwagen
Story MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. 
Medientyp Events
Designer
Designer
Texter
Texter
Art Director
Art Director
Creative Teammitglied
Creative Teammitglied
Executive Creative Director

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