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Copet Leo
Copet Leo
Music Supervisor at Leo Copet
New York, Frankreich
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TitelFreedom Has Never Been So Epic
Agentur
Kampagne Freedom Has Never Been So Epic
Werbende Yves Saint Laurent Beauté
Marke Yves Saint Laurent
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 9
Geschäftsbereich Kleidung
Philosophie In this new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru.

For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”.

A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.

Sun, sky, sand, water… The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental.

Expressing the urge to live LIBRE now because freedom doesn’t wait.
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Kundenbetreuung
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Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Art Director
Music Creative Director
Music Creative Director
Traffic Manager
Agentur TV-Produzent
Regisseur
Schauspieler
Ton
Ton
Art Buyer
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