Global Executive Creative Director
at
McCann Worldgroup
New York, Vereinigte Staaten von Amerika
| Titel | Share a Coke 1,000 Name Celebration |
| Agentur | Fitzco |
| Kampagne | Share a Coke 1,000 Name Celebration |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Medientyp | Interaktiv |
| Länge | |
| Werbeagentur | McCann Worldgroup |
| Production Company | ScoreAScore |
| Creative Director | Bowen Mendelson |
| Creative Director | Mike Groenewald |
| Art Director | Robert Hajek |
| Chief Creative Officer | Noel Cottrell |
| Executive Creative Director | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Art Director | Sherman Winfiled |
| Texter | James Beikmohamadi |
| Filmproduzent/Produzent | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Etatdirektor | Courtney Saul |
| Etatdirektor | Joy Rowland Brown |
| Kundenbetreuer | Sophie Wolf |
| Leiter Strategie | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Stellvertretender Creative Director | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Projektmanager | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Agentur Mitwirkende | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Account Supervisor | Anjelica Caraballo |
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