Rosie Grayson
Head of Integrated Production at The Monkeys Aotearoa
Auckland, Neuseeland
TitelHungry to Learn - All I Can Think About Is Food
Agentur
Kampagne Back to School 2023
Werbende KidsCan
Marke KidsCan
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 1
Geschäftsbereich Menschenrechte
Slogan It's hard to learn when you're hungry
Story The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class.
Philosophie The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.
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