Titel | Cobblestone Riders |
Agentur | FCB Lisbon |
Kampagne | Cobblestone Riders |
Werbende | FUEL TV |
Marke | FUEL TV |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
Slogan | More than creating a brand promotion, we created a brand-new sport. |
Story | We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport. |
Philosophie | Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable. |
Problem | Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater? |
Ergebnis | MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES |
Medientyp | Internet-Film |
Länge | |
Soundtrack | Fast Eddie Nelson - Baptize me in Wine |
Stellvertretender Creative Director | edson athayde |
Creative Director | Luis Silva Dias |
Texter | Viton Araùjo |
Art Director | Rodrigo Burdman |
Art Director | Eduardo Pastor |
Designer | João Martins |
Product Development | Ricardo Marques |
Regisseur | Mario Patrocinio |
Regisseur | Pedro Patrocinio |
Sounddesigner | Paulo Costa |
Post-Produktion | Claudio Jordão |