APAV – Portuguese Association for Victim Support - "Excuses"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

7425

Titel	Excuses
Brief	“I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to.
Agentur	FCB Lisbon
Kampagne	Excuses
Werbende	Associação Portuguesa de Apoio à Vítima
Marke	APAV – Portuguese Association for Victim Support
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Gewalten, sexueller Missbrauch
Story	“I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.
Philosophie	For most women, the excuses are always the same. Report the real aggressor. Report domestic violence.
Problem	Domestic violence
Medientyp	Presse & Publikationen
Art Director	Eduardo Pastor
Creative Director	edson athayde
Texter	Leo Gomez
3D Studio	Mulungu
Post-Produktion	WhiteLab
Etatdirektor	Sonia Gonçalves