Titel | Pillow |
Agentur | Clemenger BBDO Melbourne |
Kampagne | Drowsy Driving |
Werbende | Transport Accident Commission TAC |
Marke | TAC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 4 |
Geschäftsbereich | Verkehrssicherheit |
Slogan | You can't fight sleep |
Story | Drowsy driving is dangerous and potentially deadly. If you're already behind the wheel when you start to feel drowsy, the best remedy is to pull over and have a 15 minute powernap. You may think you can push through drowsiness, but you can't fight sleep. All day sleep inducing chemicals build up in your brain, they eventually reach a tipping point, sending you off to sleep, which can happen any time and anywhere. The best way to avoid drowsy driving is to get a good night's sleep. |
Medientyp | Fernsehen |
Länge | |
Geschäftsführender Teilhaber | Lee Simpson |
Etatdirektor | Jess Hughes |
Etatdirektor | Kelly McBride |
Etatdirektor | Jarrick Lay |
Agency Producer | Pip Heming |
Agency Executive Producer | Sonia Von Bibra |
Art Director | Russel Fox |
Texter | Wayne Ching |
Chief Creative Officer | James McGrath |
Regisseur | Mark Molloy |
Produktionsfirma | Exit Films |
Direktor Fotografie | Jeremy Rouse |
Executive Creative Director | Ant Keogh |
Tonstudio | Byron Scullin |
Tonstudio | Electric Dreams |
Werbeleiter | Jodi Gubana |