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Thasorn Boonyanate
Thasorn Boonyanate
Chief Creative Officer at BBDO Bangkok
Bangkok Metropolitan Area, Thailand, Thailand
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TitelThis Commercial Doesn't Understand You At All
Agentur
Kampagne This Commercial Doesn't Understand You At All
Werbende Johnson & Johnson
Marke Clean & Clear
PostedNovember 2022
Geschäftsbereich Hautpflege
Story We think a lot about how to make teenager love our brand.But the problem that we’re facing is very huge, a generation gap.The idea has been generated from Gen-Y in agency, approved by Gen-B, shot by Gen-X,how on earth that we can understand Gen-Alpha or late Gen-Z?So, we come up with the strategy “Admit it. We don’t understand teenager”.Start by launching a film with one of the craziest content creator “Salmon House” we called it “This commercial doesn’t understand you at all”, We are compiling all stuffs that most of the advertisers assuming that teenager like it, such as the TEEN slang, rap songs, colorful outfits, skateboard etc with a twist that the only thing that totally understands your face is clean and clear foaming face.
Medientyp Branded Content
Länge
Chief Executive Officer (CEO)
Chief Creative Officer
Creative Director, Copywriter
Texter
Art Director
Agency Producer
Projektmanager
Visualizer
Visualizer
Visualizer
Art Studio
Art Director
Strategy Director
Kaufmännischer Geschäftsführer
Account Executive
Group Account Director
Produktionsfirma
Regisseur
1st AD
2nd AD
Produzent
Bild und Kamera
Gaffer
Cutter
Kolorist
VTR
Sound Mix and Design
Score
Casting
Ausstattung/Styling

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