Titel | User Generated Action Scenes |
Agentur | BBDO Bangkok |
Kampagne | User Generated Action Scenes |
Werbende | NETFLIX |
Marke | The Gray Man |
Posted | November 2022 |
Geschäftsbereich | Medien, Verlagswesen & Produktion |
Story | To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix. |
Medientyp | Social Media |
Chief Executive Officer (CEO) | Somkiat Larptanunchaiwong |
Chief Creative Officer | Thasorn Boonyanate |
Executive Creative Director | Thasorn Boonyanate |
Creative Director | Rook Floro |
Texter | Greepol Boonsrangsom |
Art Director | Narakorn Puechngen |
Executive Assistant | Mintra Sukitpaneenit |
Account Executive | Pornchanok Wuttitanakorn |
Etatdirektor | Mira Komolwanich |
Group Business Director | Taksina Vasaruchapong |
Post-Produktion | Hybrid Studios |
Cutter | Sarawut Kaweethammawong |
Flame Artist | Thongwut Phomkaew |
Post-Produktion | Twatchai Jaisue |
Tonstudio | SOS Sound of Studio |