Thasorn Boonyanate
Chief Creative Officer at BBDO Bangkok
Bangkok Metropolitan Area, Thailand, Thailand
TitelUser Generated Action Scenes
Agentur
Kampagne User Generated Action Scenes
Werbende NETFLIX
Marke The Gray Man
PostedNovember 2022
Geschäftsbereich Medien, Verlagswesen & Produktion
Story To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix.
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