| Titel | The Calendar 2 |
| Agentur | McCann London |
| Kampagne | The Calendar |
| Werbende | Ethos travel |
| Marke | Ethos travel |
| Posted | November 2016 |
| Geschäftsbereich | Reisebüros, Reiseführer |
| Story | January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away. |
| Problem | Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences. |
| Medientyp | Außenwerbung |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Creative Director | Jean-Laurent Py |
| Creative Director | Sébastien Boutebel |
| Texter | Jean-Laurent Py |
| Texter | Jess Mallett |
| Texter | Mike Oughton |
| Art Director | Sébastien Boutebel |
| Art Director | Michael Thomason |
| Designer | Carl Warren |
| Designer | Michael Thomason |
| Designer | Colin Lee |
| Designer | Tristan Dunk |
| Art Supervisor | Michael Thomason |
| Projektmanager | Metz Fasano |
| Creative Producer | Sarah-Louise van Uden |
| Etatdirektor | AJ Coyne |
| Kundenbetreuer | Charlotte Habin |
| Account Executive | Charlotte Walters |
| Druck-Produzent | Liam White |
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