Helge Grüttke

Helge Grüttke

Group Business Head Telstra at CX agency Lavender
Düsseldorf, Deutschland


I'm an account management and business development professional with over 15 years experience building and growing global brands across all disciplines.
I'm an expert in integrated marketing, international communications, CRM and a digital enthusiast who enjoys working with clients to solve business challenges.

Some accounts I've worked and received multiple marketing efficiency and creative awards on: Allianz, IBM, DHL, Shell and TOTAL.
International account wins from the last years include: Beck's, Sky, DHL, Gore-Tex and Generali Investments.

I currently lead the Telstra account as Group Business Head at CX agency Lavender in Sydney. Telstra is one of the most iconic brands of Australia and we help them drive sales through direct consumer communications across all channels.

I enjoy building relationships with clients and colleagues and am a strong team player.
I believe in the need to transmit agency values, thrive on competition, enjoy motivating my team and bringing groups of people together to work successfully on projects and pitches.

I regularly use my experience to train and motivate staff in conferences and internal trainings to build a strong culture and team spirit.

I'm also a keen photographer, aviation enthusiast and tech geek who loves motorsports, football, but mainly entertaining my 7 year old daughter.

Specialties: Proven track record globally, strategic leadership, client management, insight and brand development, prospecting strategy, integrated marketing, lead generation, team building, training and public speaking.


Group Business Head Telstra
CX agency Lavender
November 2015 - Derzeit hier (4 Jahre 11 Monate)
When Lavender started we set out to do things differently to other agencies - to genuinely put customers first. To be a company that creates real substance in a relationship. To remain sensitive to the ever-changing ways consumers make decisions.

Lavender is a true CX Agency encompassing Consulting, Data, Creative, Technology and Delivery. Our end-to-end offering marries our data driven, customer focused heritage with beautiful creative and technological innovation to deliver real value for customers and increased returns for our clients.
Global Brand Agency Leader
GREY Germany
September 2013 - October 2015 (2 Jahre 1 Monat)
Director Business Development
BBDO Germany
November 2008 - August 2013 (4 Jahre 9 Monate)
Responsible for the new business strategy for Germany. Managing a team of 5 with the objective to oversee the marketing and new business efforts of the agencies that are part of BBDO Germany.
I lead the new business efforts by responding to pitch requests, leading pitch teams as well as creating and implementing a large array of marketing tools (websites, social media strategy, internal trainings, RFI methodologies, Internal knowledge management systems).
European Communications Director Lucky Strike
Geometry Global
January 2008 - November 2008 (10 Monate)
Developed the strategy and communications for Lucky Strike Europe in order to sustainably grow the brand in a highly competitive and restrictive environment.
I also oversaw creative development in hub markets (Germany and Spain) throughout all channels and oversaw regional roll out and implementation in end-markets.
Group Account Director
February 2007 - January 2008 (11 Monate)
Account Director New Business
London, Großbritannien
January 2004 - January 2007 (3 Jahre)
Account Supervisor
Ogilvy & Mather
1999 - 2004 (5 Jahre)
Account Executive
London, Großbritannien
1998 - 1999 (1 Jahr)


Master's degree, Marketing

1995 - Derzeit hier (25 Jahre 9 Monate)

1993 - Derzeit hier (27 Jahre 9 Monate)

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