Titel | If You're Happy |
Agentur | Wieden + Kennedy |
Kampagne | Help With the Hard Part |
Werbende | WeightWatchers |
Marke | Weight Watchers |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 11 |
Geschäftsbereich | Dienste an Privatperson |
Slogan | Help With The Hard Part |
Problem (Originalsprache) | First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Soundtrack | If You're Happy and You Know It by Tony Babino |
Produktionsfirma | Tonefarmer |
Creative Director | Michael Tabtabai |
Creative Director | Jason Kreher |
Produktionsfirma | Bacon |
Regisseur | Martin de Thurah |
Executive Creative Director | Joe Staples |
Executive Creative Director | Mark Fitzloff |
Texter | Brooke Barker |
Art Director | Robbie Rane |
Agency Producer | Jennie Lindstrom |
Music Producer | Tiffany Senft |
Musik | Raymond Loewy |
Music Producer | Liz Higgins |
Musikalische Bearbeitung | Jared Hunter |
Liedtexter | Jared Hunter |