Swedish Public Employment Service - "Taking Care of Business"

Le Bureau Stockholm, Schweden

Awards

3465

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Swedish Public Employment Service
Länder: Schweden

Werbende: Swedish Public Employment Service

Titel	Taking Care of Business
Brief	The view on people with disabilities in Sweden can be very traditional, resulting in prejudice among employers. This film depicts a society in which people with disabilities are part of everyday working life, just like everyone else. Some are on their way to work, others are already busy. We meet a taxi driver, a surgeon, a museum director, and a group of people working in the stock exchange. The film ends with a call to action: "All jobs are for everybody. Hire us at görplats.se".
Agentur	Le Bureau
Kampagne	Taking Care of Business
Werbende	Swedish Public Employment Service
Marke	Swedish Public Employment Service
Posted	April 2019
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Story	The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Creative director	Josephine Wallin Ankarstrand
Art director	Josephine Wallin Ankarstrand
Texter	Claes Kjellström
Executive manager	Gustaf Sehlstedt
Digital project manager	John Wernvik
Final art work	Mimmi Ericsson
Producer manager	Elisabeth Philipson
Agency producer	Markus Ahlm
Director	Martin de Thurah
Kampagnenmanager	Helena De Verdier
Kampagnenmanager	Mattias Eilola
Kampagnenmanager	Maria Ahnér