Simon Bagnasco
Richmond, Australien
TitelBoring Boxes
Agentur
Kampagne Boring Boxes
Werbende ‎Pacific Shopping Centres
Marke Pacific Werribee
PostedMärz 2018
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Story Background Overview : Every Christmas, Kids Go Hunting For Their Gifts. They Rummage Through Cupboards And Search In The Back Of Wardrobes, Ruining The Surprise Of Christmas Morning. So, Pacific Shopping Centres Created A Cardboard Box With The Power To Save Christmas - A Box With Such Extreme Levels Of Boringness, It Could Make Any Toy Invisible To Tiny Humans. Each Box Was Made In A Specially Calculated ‘boring Brown’ And Stamped With Dull Words Like ‘toilet Paper’ And ‘laundry Powder’ And ‘tomato Paste’. Then, At Gift Wrapping Stations, Each Toy Was Given Its Very Own Boring Box. Now Parents Can Smuggle Presents Home And Hide Them In Plain Sight Without Any Risk Of Being Discovered. And That’s How Christmas Was Saved, Using A Cardboard Box
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