KFC - "Bed Of Chicken"

BBH

BBH London, Großbritannien

12052

Marke: KFC
Länder: Großbritannien

Werbende: KFC

Titel	Bed Of Chicken
Agentur	BBH
Kampagne	Finger Lickin' Good
Werbende	KFC
Marke	KFC
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 10
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors. As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline. The ad will be shown in selected outdoor locations across the UK, and has already caused controversy. The Out Of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels. The campaign launches this week in conjunction with a new burger, the Original Recipe Stacker, a big-eat that combines classic Original Recipe fillets with a new ‘baconnaise’ sauce. The burger is the first to be shot in the new photographic style, where products appear on white backdrops with clean, bold shadows and messy, indulgent food styling. The campaign also includes typography-led executions, and uses new fonts, graphic iconography and a Colonel stamp of quality. All communications are also characterised by the witty tone of voice.
Medientyp	Presse & Publikationen
Marketing Director	Monica Pool
Brand Manager	Jack Foley
Creative Teammitglied	Hamish Pinnell
Creative Teammitglied	Martha Riley
Creative Director	Hamish Pinnell
Strategist	Lucian Trestler
Strategy Director	Fernando Ribeiro
Strategic Business Lead	Becky Russell
Strategic Business Lead	Leo Sloley
Kundenbetreuer	Katharine Gritten
Kundenbetreuer	Jamie Kisilevsky
Druck-Produzent	Katie Callaghan
Druck-Produzent	Lauren Daniels
Druck-Produzent	Simon Taylor
Fotograf	Dan Matthews
Filmproduzent/Produzent	Dawn Kershaw
Designer	Christian Tunstall
Designer	Niek Van Den Wingerden