Volkswagen - "Singin' in the Rain"

adam&eveDDB

adam&eveDDB London, Großbritannien

Awards

14363

Marke: Volkswagen
Länder: Großbritannien

Werbende: Volkswagen

Titel	Singin' in the Rain
Agentur	adam&eveDDB
Kampagne	Volkswagen British Campaigns
Werbende	Volkswagen
Marke	Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung	2005 / 1
Produkt	Golf GTI
Geschäftsbereich	Kleinwagen
Slogan	The new Golf GTI. The original, updated.
Story	A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.
Philosophie	Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problem	Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Ergebnis	Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Markt	Großbritannien
Soundtrack	Singin' in the Rain
Produktionsfirma	Stink Films
Redaktionsbüro	Marshall Street Editors
Schauspieler	Gene Kelly
Musik	Mint Royale
Art Director	Steven Jones
Regisseur	Ne-o
Texter	Martin Loraine
Creative Director	Jeremy Craigen
Kundenbetreuer	Matt Ross
Agency Producer	Richard Chambers
Produzent	Blake Powell
Cutter	Tim Thornton-Allen
Bild und Kamera	Patrick Duroux
Spezialeffekte	Alex Lovejoy
Spezialeffekte	Christophe Damiano
Spezialeffekte	MPC
Aufnahmestudio	Mad Planet