Acadomia - "Click (English)"

HUMANSEVEN

HUMANSEVEN PUTEAUX, Frankreich

Awards

5029

Marke: Acadomia
Länder: Frankreich

Werbende: Acadomia

Titel	Click (English)
Agentur	HUMANSEVEN
Kampagne	Click
Werbende	Acadomia
Marke	Acadomia
Posted	November 2018
Geschäftsbereich	Universitäten und Berufschulen
Story	Acadomia’s commercial pays tribute to the “Eureka” moment when something suddenly becomes clear, thus demonstrating that “understanding is beautiful”. The “CLICK” images, all shot at nano scale, demonstrate in a poetic way the beauty of the brain’s mechanism when someone finally understands something. The feat has been to shoot without using any CGI and to illustrate in 30 seconds what actually takes place in 3 milliseconds. With this “Innerspace“ renewal, ACADOMIA emphasizes that the most important thing for children is not just knowledge but understanding. It follows their conviction that each child is unique and needs a personalized approach. This message is encapsulated in its new claim “learn how to understand“.
Medientyp	Fernsehen
Produktionsfirma	Hercules HRCLS
Tonproduktion	Hercules HRCLS
VFX-Künstler	Roman Hill
Regisseur	Paul Mignot
Produzent	Christopher Thiery
Executive Producer	Yann Dubois
Executive Creative Director	Xavier Beauregard
Creative Director	Alexandre Drouillard
Texter	Ludovic Miège
Art Director	Jordan Molina
TV Production	Sarah Bouadjera
Cutter	Nathalie Safir
Sounddesigner	Anais Khout
Ton	Polérik Rouvière
Chief Creative Officer	Xavier Beauregard
Creative Director	Alexandre Drouillard
Artistic Director	Jordan Molina
Copywriter	Ludovic Miege
TV Producer	Sarah Bouadjera
Director	Paul Mignot
Producer	Yann Dubois
VFX Nano	Romain Hill
Compositing	Thomas Vanz
Post-production Sound	Mathieu FranÃ§ois
Original Composition	PolÃ©rik RouviÃ¨re
Sound Design	AnaÃ¯s Khout
Entrant Company	HUMANSEVEN
Idea Creation	HUMANSEVEN
Production	HRCLS