McDonald's - "Come Back As You Are"

DDB Paris

DDB Paris PARIS, Frankreich

Awards

11782

Marke: McDonald's
Länder: Frankreich

Werbende: McDonald's

Titel	Come Back As You Are
Titel (Originalsprache)	(Re)venez comme vous êtes
Agentur	DDB Paris
Kampagne	Come Back As You Are
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 6
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.
Medientyp	Fernsehen
Länge	60 seconds
Ton	Capitaine Plouf
Executive Creative Director	Alexander Kalchev
Creative Director	Mélanie Pennec
Texter	Mélanie Pennec
Texter	Raphaël PORCHEROn
Kundenbetreuung	Paul Ducré
Kundenbetreuung	Julie Garguillo
Kundenbetreuung	Coralie Bouillier
Kundenbetreuung	Cécile Malvache
Werbeleiter	Xavier Royaux
Werbeleiter	Anne LAINE
Werbeleiter	Leïla Abdallaoui
Regisseur	Olivier Babinet
Produktionsfirma	HENRY
Produktionsmanager	Camille Havard Bourdon
Filmproduzent/Produzent	Hugo Diaz
Post-Produktion	Sébastien Gros
	Marine Cremer
Komponist	JB Dunckel
Publisher	Prototype recording
Produzent Ton	Guillaume Le Guen
Social Media Manager	Sébastien Balondrade