Olle Victorin
Managing partner at Forsman & Bodenfors
Gothenburg, Schweden
TitelThe new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel
BriefThe unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof.
Agentur
Kampagne The New Volvo VNL
Werbende Volvo Trucks
Marke Volvo Trucks
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 7
Geschäftsbereich Kraftfahrzeuge
Story To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia.
Medientyp Internet-Film
Länge
Audio-Postproduktion
Etatdirektor
Kundenbetreuer
Art Director
Art Director
Texter
Texter
Designer
PR Strategist
Etat-Planer
Agency Producer
Agency Producer
Produktionsfirma ACNE
Filmproduzent/Produzent
Executive Producer
Media Partner
Director / Editor
Musik
Social Media Expert
PR

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