Titel | The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel |
Brief | The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof. |
Agentur | Forsman & Bodenfors Stockholm |
Kampagne | The New Volvo VNL |
Werbende | Volvo Trucks |
Marke | Volvo Trucks |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 7 |
Geschäftsbereich | Kraftfahrzeuge |
Story | To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia. |
Medientyp | Internet-Film |
Länge | |
Audio-Postproduktion | Media.Monks |
Etatdirektor | Olle Victorin |
Kundenbetreuer | Britta Malmberg |
Art Director | Kim Cramer |
Art Director | Anders Eklind |
Texter | Bjorn Engstrom |
Texter | Martin Ringqvist |
Designer | Jerry Wass |
PR Strategist | Bjame Darwell |
Etat-Planer | Tobias Nordström |
Agency Producer | Lena Sellman |
Agency Producer | Peter Gaudiano |
Produktionsfirma | ACNE |
Filmproduzent/Produzent | Lars Nordenson |
Executive Producer | Petur Mogensen |
Media Partner | Oath |
Director / Editor | Torbjorn Martin |
Musik | Jonas Quant |
Social Media Expert | South Agency |
PR | Ogilvy, Oath, Volvo Trucks |