Asics - "The Big Chase"

180 Amsterdam

180 Amsterdam Amsterdam, Niederlande

8834

Marke: Asics
Länder: Niederlande

Werbende: ASICS Corporation

Titel	The Big Chase
Agentur	180 Amsterdam
Kampagne	Find Adventure
Werbende	ASICS Corporation
Marke	Asics
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 2
Geschäftsbereich	Sportschuhe
Story	See what happened when ASICS took 60 unsuspecting runners back in time, by turning their ordinary run into an immersive film noir adventure full of intrigue, suspense, action, mystery, and of course, a femme fatale.
Philosophie	The event and subsequent film release represents the start of the new ASICS Find Adventure campaign geared towards an urban, millennial audience. Along with the introduction of two new products – fuzeX RUSH and GEL-QUANTUM 360° KNIT – the event saw the debut of ASICS new fitness community Sound Body, Sound Mind and the #Run4Adventure social campaign. The event was produced in partnership with HeLo, the L.A.-based production company behind the award winning Bud Light ‘Epic Night’. The resulting film will break across the UK, USA, China, Japan, Korea, Brazil, Holland, France Germany, Italy, Russia, Spain and Mexico from 8 February – the first in a series of film executions based around ASICS engagement of this new active youth audience in 2017. Al Moseley, President & CCO, 180 Amsterdam, commented: "We've helped ASICS win the hearts and minds of the serious runner. This was now about creating cultural impact with the social runner. We're thrilled at the result - another great example of 180's relentless desire to try the bravest and boldest thing we can to get the world talking about our client's brands." Lead creative on the project, Tony Bartolucci, Creative Director, 180 Amsterdam, added: “This was a unique experience not just for the runners but for us as well. Combining live theatre with sport with technology with digital outreach with influencer marketing was a production and creative challenge that required a lot of planning, a lot of teamwork and a lot of sleepless nights. It was truly creativity without frontiers.”
Medientyp	Fernsehen
Länge	82 seconds
Markt	Vereinigte Staaten von Amerika
Produktionsfirma	HēLō
Kundenbetreuer	Abraham Turner
Chief Creative Officer	Al Moseley
Art Director	Tony Bartolucci
Etatdirektor	Jim O'Regan
Produktionsleitung	Bethany Papenbrock
Executive Producer	Colin Pueschner
Produzent	Eline de Roo
Creative Agency	180 Amsterdam
Business Affairs	Akvilina Jaskunaite
Etat-Planer	Vincent Johnson
Texter	Joe Craig
Director of Communication Strategy	Pete Fishman
Sounddesigner	Mikaal Sulaiman
Cutter	Noah Kistler
Executive Producer	Brendan Kiernan
Executive Producer	Justin Moore-Lewy
Head of Integrated Production	James Okumura
Kostüme	Kate Fry
Produzent	Keith Carlsen
Produzent	Mitch Kirsch
Regisseur	Zach Guerra