46664/Coca-Cola - "Happiness Factory"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Niederlande

Awards

23134

Marke: 46664/Coca-Cola
Länder: Niederlande

Werbende: Coca-Cola Company

Titel	Happiness Factory
Agentur	Wieden + Kennedy Amsterdam
Kampagne	Coke Side of Life
Werbende	Coca-Cola Company
Marke	46664/Coca-Cola
Posted	November 2006
Geschäftsbereich	Soft Drinks, Tonics
Story	The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way
Medientyp	Fernsehen & Kino
Länge	60 seconds
Musik	Human
Creative Director	Rick Condos
Creative Director	Hunter Hindman
Produktionsfirma	Psyop
Regisseur	Todd Mueller
Regisseur	Kylie Matulick
Agency Producer	Tom Dunlap
Agency Producer	Darryl Hagans
Kundenbetreuer	Stephen Corlett
Produzent	Boo Wong
Animation	Psyop
Redaktionsbüro	Psyop
Executive Creative Director	Al Moseley
Executive Creative Director	John Norman
Executive Producer	Justin Booth Clibborn
Assistant Producer	Matt Kendall
Bild und Kamera	Ray Coates