Creative Director, Partner, Member of the Management Board
at
hasan & partners
Helsinki Area, Finland, Finnland
| Titel | Proud Sponsors of Dreams |
| Agentur | Hasan & Partners |
| Kampagne | Proud Sponsors of Dreams |
| Werbende | PLAN |
| Marke | Plan Finland |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 10 |
| Geschäftsbereich | Menschenrechte |
| Story | Most of the charity advertising looks the same, but we wanted to make things differently and praise hope to those who make good things happen: the donors. So we asked kids in developing countries what their dreams are and presented on the digital screen in one of the biggest malls in Finland. We asked people to make a donation on the donation box to become sponsors. All donations activates a camera sensor to take a picture of the donors, so they could become part of our digital screen and the advertising all over the mall. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Tobias Wacker |
| Art Director | Bruno Ribeiro |
| Texter | Anu Niemonen |
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