Caroline Alzieu

Caroline Alzieu

Director of La Doc at BETC
Paris, Frankreich

Zusammenfassung

It's rewarding to create comfort when things get tough: knowledge just does not exist, meaning does.
The info teams I managed were were key to help managers know what they are talking about. I pride myself to have contributed in building value to the companies I work with, past and present. And to be the ultimate FOMO reliever.
Skills I can be endorsed with :
Purchasing
Writing
Brand culture
Tutoring
Databanks scenarii
Team management
Business analysis

Branchenerfahrung

Positionen

Director of La Doc
Pantin, Frankreich
June 2000 - Derzeit hier (20 years 1 month)
managing a team of 6
Servicing the information needs of Consultants, Account Teams, Creatives from BETC group and other Havas agencies on three major fields :
- Consumption, business info & lifestyle trends : SDIs, proprietary databases, Adhoc researches, pitches
- Contemporary esthetics (photo, architecture, graphism, fashion) : Style update,
- Advertising material : copy culture.
Head of International Information Department
L'Oreal
Frankreich
1988 - 2000 (12 years)
Implementing a Cabinet resource for the Communication VP and the President
Publishing online and offline publications on marketing innovation
Revamping the Group Image bank
Head of Information Department
Boulogne-Billancourt, Frankreich
1988 - 1997 (9 years)
Making the most of the Y&R Information Network to feed the french account teams with usage and attitudes data fresh from other countries.
Monitoring clients french markets
Implementing a film Library, and pioneering a SDI pre-internet system.

Ausbildung

DAEFLE - Dipôme d'aptitude à l'Enseignement du Français

2019 (1 year)
Teaching French as a Second or Foreign Language GradeAlliance Française Teaching Degree - Minored in Digital teaching

Ingenieur - Ingeniérie de l'information

1987 - 1988 (1 year)

Master in English Linguistics and Civilisation

1982 - 1985 (3 years)

Weitere berufliche Aktivitäten

Residents comitee

Bureau Member
volunteered Jan 2014 Smoothing relationship with stakeholders (tenants, owners, city representatives, other neighboring comittees) in order to improve habitat and living conditions. Coordinating each member 's mission into a global action plan Setting up an exchange platform with our powerful neighboring Hospital and our city hall

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